CHELSEA'S CHOICE

CHELSEA'S CHOICE is the official online store for cats operated by nyans Inc. — which aims for "a world where all cats can think it was good to be born." From the experience of facing allergies and poor physical condition due to food and daily goods through life with the representative-director-cat Chelsea — the thought "we want to deliver what's truly good for cat instinct and health" grew stronger — and the business started.

"Chelsea's Choice," which became the brand name, was born from the story that Cat President Chelsea selects products. The policy is to handle only food, treats, and goods chosen from "the cat's side perspective" — not human convenience — through pet nutrition manager supervision, human grade ingredients, and maker philosophy.

Among them, symbolic is "nyans' Scratching Post" using domestic super-reinforced cardboard. Focusing on the instinct that cats originally sharpened claws on wood — reproducing wood scent and wood-like scratching feel. By using virgin pulp as ingredient rather than recycled paper — reducing odor stress and chemical substance risk — and realizing a structure where shavings don't fall and overwhelming durability.

Standard, Relax, Vertical, Case-style, U-type, Infinite-type, and the "Cat Model Series" modeled on popular cats — developing a diverse lineup choose-able by lifestyle and preference. Loved not only as scratching posts but also as beds and relaxation spaces — gaining support also from rescue cat cafés and multi-cat households.

Also, developing products that accompany cat-related concerns — "Matatabi Mafia's Matatabi" using domestic matatabi (silver vine), and "Deodorizing & Sterilizing Cleaning Spray" specialized for cat urine odor. Through the online store, SNS, and TV program coverage — continuing to broadly share the value of "considering cats at the center."

A specialty store for "a happy life together with cats"

CHELSEA'S CHOICE is a cat specialty online store born from the wish for cats and people to live happily together. With the stance "wanting a lifelong relationship" — handling only products considered with cats' true happiness and health first.

Chelsea's Choice "Three Promises"

Handling only: products receiving pet nutrition managers' endorsement, products staff themselves taste-tested and judged human grade, and products with uncompromising maker stance. Not because it sells or because it's topical — selecting with the standard of "is it truly good for cats."

Domestic super-reinforced cardboard "nyans' Scratching Post"

The signature "nyans' Scratching Post" lavishly uses domestic super-reinforced cardboard and virgin pulp. Through the multiplicity and thickness of wavy shapes, and long fibers — shavings don't fall easily, with high durability and cleanliness. Pursuing the "wood scent and wood-like scratching feel" that cat instinct rejoices in — purely domestic quality scratching posts.

Product development facing cat instinct and health

Focusing on the recycled-paper-origin uncertainty factors lurking in general cardboard scratching posts — aiming to "reduce disease risk" — reviewing materials from the ground up. So cats can lick and bite safely — committed to domestic virgin pulp and natural materials — balancing cat health and clean living.

"Cat-first" stance also responding to returns and refunds

For any reason within 14 days of product arrival, returns and exchanges are accommodated (excluding outlet and made-to-order items). For cases like "the cat doesn't use it" or "it didn't fit" — establishing a system where consultation is possible — accompanying owner concerns through the LINE official account and email.