Brand & Maker Overview

Reiwa Ichigoen

At the foot of Mt. Akagi — "strawberries that make you smile" raised with high-set cultivation. A Reiwa-born sightseeing strawberry farm.

Reiwa Ichigoen is a sightseeing strawberry farm spread west of Omuro Park in Maebashi City, Gunma Prefecture — at the foot of Mt. Akagi. In greenhouses with high-set cultivation enjoyable even with wheelchair or stroller — centered on Gunma's original "Yayoihime" — 40-minute all-you-can-eat for multiple strawberry varieties. Committed to clean water pumped from underground and cultivation suppressing pesticides as much as possible — delivering "strawberries that make you smile" to families, couples, and groups.

268-1 Nishi-Omuro-cho, Maebashi-shi, Gunma 379-2104, Japan Reiwa Ichigoen
Reiwa Ichigoen

Why We Love It

A new and clean sightseeing farm born in "Reiwa," as the name says. The wide paths and high-set cultivation — enjoyable even with stroller or wheelchair — is a welcome point. Gunma's pride "Yayoihime" is large-grained with strong sweetness — one bite and it's deliciousness that makes you smile. The processed goods using strawberries carefully grown with underground water are also substantial — letting you enjoy "the seasonal sweetness" via mail-order even without going on-site.

PROFILE About the Company / Workshop

Reiwa Ichigoen is a sightseeing strawberry farm started from the thought "we want to make strawberries that make you smile." Nishi-Omuro-cho, Maebashi City — located at the south foot of Mt. Akagi — is an area suited for sweet strawberry-making with day-night temperature differences. While leveraging the land's climate — carefully raising strawberries in high-set cultivation greenhouses.

The greenhouses in the park — considering path width and steps so first-time strawberry picking visitors, families with small children, and wheelchair users can spend with peace of mind. With high-set cultivation — fruits are easy to find and pick — a perfect place for "strawberry picking debut."

Strawberry picking is held in 40-minute all-you-can-eat style — with the most delicious varieties for that period in the greenhouses. Strong-sweetness varieties, good-acidity-balance varieties, gorgeous-aroma varieties — enjoying each individuality through tasting comparison — the unique appeal of Reiwa Ichigoen.

Harvested strawberries are sold through the on-park direct sales and online shop — of course fresh pack products, also developing processed goods like jam and drinks. While accommodating seasonal gift demand — daily devising while aiming for "the flavor that makes you want to eat again."

Going forward, Reiwa Ichigoen — together with Mt. Akagi's nature, as a sightseeing strawberry farm rooted in the region — will continue creating places where many smiles are born through strawberry picking, direct sales, and processed goods making.

A location spreading at the foot of Mt. Akagi

Reiwa Ichigoen — located near Omuro Park at the foot of Mt. Akagi — has the appeal of an open location with mountain ranges visible from the greenhouses. With good access from the Kita-Kanto Expressway — gaining popularity as a drive and sightseeing stopover spot.

Comfortable strawberry picking with high-set cultivation and barrier-free design

Strawberries are raised with high-set cultivation — with fruits arranged at adult waist height — letting you pick in a comfortable posture without crouching. With wide paths within the greenhouses — barrier-free design easy to move with stroller or wheelchair. A strawberry farm everyone — from small children to elderly — can enjoy with peace of mind.

Multi-variety tasting comparison in 40-minute all-you-can-eat style

Centered on Gunma's original "Yayoihime" — cultivating multiple varieties differing in sweetness, acidity, and aroma. While the lineup changes by season — in 40-minute all-you-can-eat strawberry picking — variety-by-variety differences can be thoroughly tasted in comparison. Also recommended enjoying "favorite variety search" with family and friends.

Reassuring strawberries raised with reduced pesticides and committed water

Suppressing pesticide use during cultivation as much as possible — with water pumped from underground and balance-considered fertilizer design — raising healthy strawberries. Not just visual beauty — a farm cherishing quality-making that can be eaten with peace of mind.

Direct sales, sweets, and online shop also developed

At the direct sales space attached to the greenhouses — beyond pack sales of morning-picked strawberries, offering strawberry sweets and drinks. The online shop also handles processed goods and gift items using strawberries — delivering "Reiwa Ichigoen flavor" even to those who can't visit.

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