MINORU TOUKI

MINORU TOUKI started out as a wholesaler of Mino ware in Toki City, Gifu, a region renowned for its ceramics industry. Building on its long history and network in the production area, the company has supplied tableware to restaurants, retailers and overseas markets.

Today, MINORU TOUKI not only handles distribution but also focuses on developing original products. Using sales data and market trends, the company designs tableware series that combine practicality, ease of use and contemporary aesthetics, while keeping prices approachable.

On the official website, visitors can discover many signature series such as Dinky, Juju, Hummingbird and the Plantery series. The lineup covers a broad range of items including small bowls, plates, mugs, rice bowls, ramen bowls, kids’ tableware, wooden trays and cutlery, allowing coordinated styling of the entire table.

The BRANCH STORE pop-up events held at shopping malls and department stores across Japan offer opportunities for customers to see and feel the pieces in person. These events curate original Mino ware items together with wooden bowls, cutlery and trays, presenting a comprehensive view of MINORU TOUKI’s tableware selection.

Through collaborations with manufacturers in the Mino ware region and projects such as crowdfunding-based product development, MINORU TOUKI continues to explore new possibilities of Mino ware and to share its charm with people in Japan and around the world.

Original Mino ware brand pursuing new possibilities

By combining its experience as a trading company in the Mino ware industry with close collaboration with manufacturers, MINORU TOUKI develops original tableware series that balance usability, design and reasonable pricing.

Wide range of sales channels in Japan and abroad

In addition to wholesale and exports, the company actively runs pop-up stores across Japan and sells through its own online store, Rakuten Ichiba, Amazon and SUPER DELIVERY, making Mino ware accessible to both individual customers and professional users.

Data-driven product planning rooted in everyday life

By analyzing sales data and lifestyle trends, MINORU TOUKI creates tableware that fits modern dining scenes—from daily-use plates and bowls to kids’ tableware and lifestyle items—under the concept of “enjoy choosing tableware like choosing your clothes.”