Bags that fit your daily life. A talented Toyooka workshop that created "TUTUMU."|Kiwada Masaaki Shoten

Water-repellent nylon "KONBU-N" from Ishikawa; the high-grade Italian leather "Pueblo."
Kiwada Masaaki Shoten's bag making begins with finding "good materials."
Sure-handed craft brings the potential of those materials to the full.

An insatiable quest for materials

Founded in 1959, "Kiwada Masaaki Shoten" has a workshop in Toyooka City, Hyogo — Japan's largest bag-making city. They are a capable maker that has handled OEM work for famous brands for many years, clearing strict quality standards. Drawing on that technical capability, their own brand "TUTUMU" — under the concept of gently wrapping treasures, with a natural, warm design — has become a hit, especially among women. They also collaborate with functional bag brands "beruf baggage" and "CIE" (handling production), delivering high-performance "Toyooka Kaban" with high-tech materials to the world.

Kiwada Masaaki Shoten

Why "Kiwada Masaaki Shoten" Is Chosen | 3 Reasons

0 1

The hit brand "TUTUMU"

An original brand under the concept of "TUTUMU" (wrapping) precious treasures gently. With a special nylon material with a dry texture and a rounded silhouette without corners, it has high popularity in select shops in Kobe.

0 2

High functionality through collaboration

Actively collaborates with sensitive brands — "beruf baggage" for cyclists, "CIE" by Real Works. The partner handles design, Kiwada Masaaki Shoten handles production — achieving both design and toughness.

0 3

Commitment to integrated production

Unusually in Toyooka, they have a system that produces consistently — from cutting and sewing to inspection — within their own workshop. This enables fine-grained quality control and prompt after-sales support such as repairs.

Editor's Note

📝 User Perspective

When you say "Kiwada Masaaki Shoten," it has to be the "TUTUMU" backpack. At a glance it looks like an ordinary nylon backpack, but the silhouette on your back is really cute. Square, but with rounded corners, so it doesn't lose its shape even when packed full. And above all, it's light! The water-repellent finish works too, so you can use it without worry on rainy days. Backed by the "Toyooka Kaban" guarantee, the solid after-care (including repair support) is reassuring.

Kindness and Functionality | 5 Editor's Picks

From the popular "TUTUMU" series to high-performance collaboration models that businesspeople rely on. A lineup where Toyooka craftsmanship shines.

Best Seller

TUTUMU books

A size that fits a textbook. A 2-way backpack with a charmingly round shape.

The flagship of the TUTUMU series. Uses "KONBU-N (Kombu Nylon)" developed by Komatsu Matere in Ishikawa Prefecture — looks like canvas, yet surprisingly light and water-repellent. A 2-way design usable as a tote or a backpack, ideal for everyday use.

💡 Recommended Usage

For school, commuting, or as a diaper bag. Designed to sit against the back and reduce fatigue.

Long Seller

Canvas PU × Leather Soft Brief

Stands up to rain and resists scratches. A tough partner for businesspeople.

A Toyooka Kaban-certified business brief. A PU (polyurethane) coating over the canvas surface achieves both a leather-like texture and waterproofness. Genuine leather is used on the handles and base, lending a sense of luxury. Because it stands on its own, exchanging business cards on a sales call is smooth.

💡 Recommended Usage

For daily commuting and sales calls. For anyone seeking a bag resistant to stains and easy to maintain.

Tote

TUTUMU Marche

The image of a market (marche) basket. Plenty of room and gentle on the shoulders.

A tote inspired by a basket for shopping at the market (marche). The mouth opens wide, making it easy to put things in and take them out. With depth, it fully holds A4 folders and magazines. Rich color variations become an accent in an outfit.

💡 Recommended Usage

For shopping, lessons, picnics. Excellent as a sub-bag on heavy-luggage days.

Collab

Urban Commuter 2WAY BACK PACK 2 HA

For those who move through the city. A collaboration model with "beruf baggage."

A Toyooka Kaban-certified model that brings popular brand "beruf baggage"'s design to life through Kiwada Masaaki Shoten's technique. Adopts "CORDURA® Ballistic Hollofil AIR™" nylon with excellent strength and waterproofness. Packed with all the functions of a modern business backpack — PC compartment, security pockets and more.

💡 Recommended Usage

For bicycle commuting, or nomadic workers carrying a PC. A minimal design that matches a suit.

Leather

haaki Leather Pueblo Shoulder

A leather you nurture: Pueblo. Italian leather, lavishly used.

A shoulder bag using "Pueblo" Italian leather — its surface brushed with a brass brush to a distinctive matte texture. With use, the nap lies down and shifts to a surprisingly lustrous amber. A piece offering the kind of aging leather lovers can't resist.

💡 Recommended Usage

For weekend city walks or as a travel-stroll bag. For anyone who wants quality leather goods.

Summary: The peace of mind of seeing the maker's face.

Summary Image

No flashy logos, no big ad campaigns — but Kiwada Masaaki Shoten's bags are full of "kindness to the user."
Because it's something you use every day, choose one that's light, durable and easy to love.
This is the brand chosen by people who want to cherish those obvious things.

Manufacturer Info
Company
Kiwada Masaaki Shoten Co., Ltd.
Founded
1959
Address
100-1 Kokonokaichi-Shimocho, Toyooka City, Hyogo 668-0052, Japan
Google Map
Tel
+81-796-22-2628
Business
Planning, manufacturing and sales of bags (Toyooka Kaban certified company)

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