Imai Daruma Ten NAYA

Imai Daruma Ten NAYA's walk began in 1930 in Toyooka-machi, Takasaki City. In Japan's number-one daruma production land — while previous generations protected the value of Takasaki daruma as a "lucky charm entrusted with wishes" — repeating ingenuity matched to the times. Material selection considering the environment — like base making from recycled paper and white groundwork with gofun — is one such example.

From the high-growth period to the present — together with domestic demand changes and lifestyle diversification — the environment surrounding daruma has also changed. The third generation Hirohisa Imai — in addition to traditional Takasaki daruma — successively developing new series resonating with modern sensibility — like "Designers Daruma" through collaborations with designers, zodiac and cherry-blossom designs, and collaborations with Japan national sports teams.

In recent years, through overseas exhibitions, online business meetings, and store making for inbound visitors — also transmitting the appeal of Takasaki daruma to overseas buyers and travelers. Incorporating English promotional videos and online live-sales — also advancing initiatives that transmit the value as "Japanese traditional craft" in an easy-to-understand way.

With the message "stumbling is not failure but a chance for the next step" in the heart — Imai Daruma Ten NAYA will continue daruma making accompanying lives of people around the world — while connecting the spirit and technology of Takasaki daruma to the future.

Founded in 1930 — inheriting the 200+ year lineage of Takasaki daruma

The origin of Takasaki daruma is said to go back over two hundred years. Imai Daruma Ten NAYA — cherishing those traditional techniques and the spirit of "seven falls, eight rises" — has continued making daruma by hand with family and craftsmen since founding in 1930. Combining environmentally-friendly base making using recycled paper and gofun — and hand-painted faces with different expressions one by one — protecting old-style processes while finishing with quality and design fitting the modern age.

A diverse lineup accompanying wishes and special days

A rich selection of daruma to choose from according to life milestones and daily wishes — business prosperity, family safety, pass-exam prayer, victory, longevity celebration, and naming. In addition to the basic "Fukuiri daruma" — daruma accommodating name and message inscription, bridal pair daruma, lucky color-themed daruma, the cherry blossom-motif "Miyabi" series, and mame daruma sets for small gifts — appealing as items freely coordinatable according to use and gift recipient.

"The only-one-in-the-world" daruma born from customization and painting experiences

At the workshop — accommodating high-flexibility customization — original orders incorporating logos and team colors, and color variations choosable from 11 colors. Also — opening to the general public painting that traditionally only craftsmen performed — and holding painting experiences as workshops in-store, at event venues, and overseas. Through "the only-one-in-the-world daruma" finished with your own hands — delivering the appeal of traditional crafts and the fun of making things.