Pigeon

Pigeon Corporation was founded in 1957 in Chigasaki City, Kanagawa Prefecture as a baby bottle maker. At the time the baby goods market wasn't yet fully established — history began from developing baby bottles and nipples pursuing "drinking comfort close to breast milk." Since then continuing to accumulate nursing research and infant development research — scientifically analyzing baby mouth movements and sucking rhythm — continuing to improve nursing items.

In 1980, raising "Love" as the corporate philosophy — adopting the credo "Only love can beget love." Facing the "troubles" of babies and families — by sending solution products and services into the world — the policy of aiming to deliver love to people worldwide became clear.

Currently, Pigeon — with head office in Nihonbashi-Hisamatsucho, Chuo-ku, Tokyo — develops business across the world: Japan, China, Asia, Europe and America. While baby care businesses are the pillar — nursing items, baby skincare, diaper-related, weaning food, and strollers — also expanding into nursing-care goods, women's care items, and childcare business applying research and technology accumulated in the baby field.

As the message raised on the corporate site says — "respecting each baby's curiosity and growing power, creating a free and joy-filled future where diverse values resonate" — Pigeon, going forward, through products and services supporting babies and families — wants to remain a brand continuing to give form to "Love."

The corporate philosophy is "Love." The credo is "Only love can beget love"

Pigeon's corporate philosophy is "Love." Capturing as value the very feeling of caring for and cherishing people — placing "Only love can beget love" as the credo — at the core of product and service creation. Delivering products and services that give form to love — for "people who need support" like babies, children, and seniors — is the group-wide promise.

A comprehensive baby care brand expanded from baby bottles

Pigeon started as a baby bottle maker — and for over half a century has continued nursing research and infant development research. Leveraging that knowledge — comprehensively developing products supporting every parenting scene: starting with baby bottles and nipples, breast pumps, weaning-related items, baby skincare, diaper changing and wet wipes, strollers and baby carriers, baby food, maternity and breast pads.

A brand message respecting each baby's "individuality"

On the corporate site — raising the message "aiming for a world where each baby can release the power born innate and shine as they are" — sharing the global slogan "Celebrate babies the way they are." Rather than fitting into uniform frameworks — cherishing the stance of accompanying while respecting individuality and differences in pace.

A global brand spreading to over 70 countries

Pigeon is a global brand developing in over 70 countries — Japan, China, Southeast Asia, Europe, North America. Baby bottles and nipples not only have overwhelming domestic share in Japan — also supported as top brands in China and Asia — chosen by families worldwide as "Japan-origin nursing and parenting solutions."

From baby care to nursing-care, women's care, and childcare business

Business areas extend beyond parenting goods — diversely covering maternity and women's care items, senior-oriented nursing-care goods, home healthcare, daycare operation, and event childcare. Leveraging "body" and "heart" care knowledge cultivated in the baby field — continuing to evolve as a total care brand accompanying "from birth for a lifetime."