OFUNE

OFUNE is a brand born from thoroughly thinking through "what is a truly gentle soft toy for babies" — starting from the habit of babies "putting things in their mouths." Beyond just visible design, the brand is particular about domestic materials and careful handwork in the "invisible parts" such as sewing thread and inner covers — aiming for a presence safe even when babies touch with their whole bodies.

The brand's keywords are Baby Friendly × Craftsmanship (Japanese artisanship). Parts-less design preventing accidental swallowing, material selection cleared by tests based on the Food Sanitation Act, and a structure washable many times — specifications premised on "playing to one's heart's content" in daily life are incorporated throughout.

The main product FIRST BUDDY® is designed as a presence that stays close to the sensibility and sociality nurtured between ages 0 and 7. Providing therapy-like security, becoming a role model that supports challenges, sometimes becoming a practice partner for "thank you" and "I'm sorry" — as a gift that delivers "stories" and "experience value" beyond mere material, it is expanding deployment at department stores and select shops in Japan and abroad.

"FIRST BUDDY®" safe to play with from age 0

The FIRST BUDDY® proposed by OFUNE is a Japan-made soft toy designed with the image of a baby's "first best friend." Premised on safety enabling play from day 0 after birth, it is designed as a presence whose role changes with growth — from "therapy" to "role model / rival" to "play companion" to "best friend."

Parts-less minimal design and safe materials

With a parts-less structure eliminating attached parts such as eyes and noses, the design combines suppressing accidental swallowing risk with an art-piece-like presence. Face parts are hand-sewn one by one with navy embroidery, and down to the name tag in the details, only domestic materials cleared by tests based on the Food Sanitation Act are used.

All Made in Japan — peace of mind in the invisible parts

Carefully selecting materials nurtured in various parts of Japan — including Wakayama Prefecture's Koyaguchi pile fabric — and completing everything from sewing to inspection at domestic factories, this is an "all made in Japan" soft toy brand. The brand considers transparency of production background and careful handwork as values connected to a baby's sense of security.

Washable plush toys and a refined gift experience

A major characteristic is also the structure that can be fully washed by placing in a dedicated laundry bag — staying clean and close to you 365 days a year. With gift boxes featuring domestic paper reminiscent of rasha cloth, and personal specifications with birth tags, the experience value suitable for special gift scenes such as "baby shower" and "sibling gift" is also designed.