Chene

Chene is a brand born from a baby and children's clothing specialty maker — with roots in an underwear maker founded in 1957. Over long years — as a sewing factory that has supported high-end lines of major domestic and overseas apparel brands — the thought "we want to deliver good things under our own name" grew stronger — and development as a Japan-made baby wear brand started.

At the center of the brand concept is the perspective of "thinking of children and the future." For babies with sensitive skin — pursuing material feel that makes them smile just by touching, and delicate colors stimulating baby sensitivity. In fabric development — repeating prototypes with domestic knitters and fabric makers — birthing original materials combining marshmallow-like smoothness with lightness, warmth, and breathability.

At the same time — sustainable making is also an important theme. Suppressing inventory to a minimum while performing small-lot made-to-order production — building a system of "making necessary things in necessary amounts." While reducing remnant fabric and disposal — also arranging a flexible supply system possible only because of the in-house factory. For packaging materials and tags — adopting earth-returning ingredients and biomass film — also actively engaging in certification acquisition.

Since brand launch — transmitting Chene's worldview through various venues: POPUP events at Ginza Mitsukoshi "SNOOPY in GINZA," Isetan Shinjuku, and Hankyu Umeda Honten; development as hometown tax return gifts; and collaboration with Allergy Navigator. Beyond baby and kids — also expanding relaxation wear and unisex lines for adults — continuing clothing making where the whole family can spend comfortably.

Original from the fabric. Japan-made baby wear from domestic in-house factories

Chene is a baby clothing brand consistently performing everything from fabric making to sewing in Japan. Leveraging know-how that has supported high-end domestic and overseas brands — sewing up one piece at a time by hand at the in-house factory — using materials developed originally from the yarn. With background of techniques cultivated as an underwear maker — pursuing gentle-wearing-comfort wear where "babies feel good the moment they touch it."

Gender-less & "Universal Season" — a new way of thinking

Just as boys wore pink in medieval Europe — colors originally have no gender. Chene practices clothing making "freely choosable by favorite color" with gender-less color use and design. Also — from the perspective that the world has both summer and winter countries at the same time — proposing "Universal Season" — not bound by seasonal "new collections and sales." Through design wearable long across seasons — engaging in efforts to reduce clothing disposal.

From 40cm size. Accompanying low-birth-weight babies with "Semamori Series"

While general newborn clothing centers on 50 size and up — Chene develops the "Semamori Series" wearable from 40cm. Designed to be delivered in size matching even babies born as low-birth-weight infants. With original embroidery motifed on "semamori" — the sign of protection continuing since the Edo period — placed on the back — finishing into special baby wear holding prayers for healthy growth.

Marshmallow Smooth, cotton silk, and other high-function & sustainable materials

The originally-developed "Marshmallow Smooth" is a multi-layer smooth fabric knitted with several times the labor of general fabrics. Characterized by fluffy and chewy elasticity, and comfort that firmly releases sweat while maintaining warmth. Also carefully selecting environmentally-considered high-quality materials: cotton-silk relaxation wear, and the "Mashufuwa Bea-ten Series" for adults using organic cotton.