MoguMogu Akachan

B&D JAPAN Co., Ltd. is a company established in March 2010 (Heisei 22) — with business content of trade, baby food, internet sales, and planning and development of processed foods. Headquarters in Tajime 1-12-1, Fukuyama City, Hiroshima Prefecture — with the Domestic & International Sales Department in Tajime 4-chome in the same city — developing food domestically and overseas with the Hiroshima and Fukuyama area as the base.

The "MoguMogu Akachan Genki Shop" — operated by the company — plans and sells baby seasonings, dried noodles, and snacks — under the concept "supporting additive-free, reassuring domestically-produced weaning food making." Partnering with food makers in the Setouchi area — performing product making leveraging domestic raw materials — also engaging in overseas exports.

In "Quality Commitment" — holding as "B&D JAPAN's Promise" the four points of handling only domestic production, not using any preservatives or chemical colorings, suppressing salt to the extreme, and performing bacterial inspection per production lot. With the creed "all quality is baby standards" — showing the thought of delivering products reassuring for babies and usable with peace of mind for moms and dads.

On media information — exhibition at "SIAL CHINA 2017" in Shanghai, China, and "FOODEX JAPAN 2017" — Japan's largest food and beverage exhibition — and posting in the parenting magazine "Hiyoko Club" are introduced — showing the journey of broadly transmitting the "MoguMogu Akachan" series through domestic and overseas exhibitions and media. Recently — also performing recipe updates supervised by registered dietitians and catalog renewals — continuing to evolve as a brand supporting weaning food making from both product and information sides.

The motto is "everything is baby quality"

What's held at the beginning of the official site — "At MoguMogu Akachan Genki Shop — with the motto 'everything is baby quality' — we deliver additive-free, reassuring, domestically-produced baby food." Because it's what babies put in their mouths — the stance of considering everything by "baby standards" — raw materials, production processes, and inspection systems — has become the consistent brand axis.

Domestic production only — partnering with Setouchi area partner factories

On the "Quality Commitment" page — clearly stating "We handle only domestic production." Introduced as partnering with food makers in the Setouchi area — striving for product making leveraging material flavor — and transmitting domestically and internationally. As cooperative factories — names of trustworthy domestic makers line up: Kamogawa Tenobe Somen Co., Ltd., Hiroshima Nori Co., Ltd., Tanaka Foods Co., Ltd., and Nomura Iri-mame Processing Shop.

No preservatives or chemical colorings — also cutting salt to the extreme

Just as the declaration "Because it's what babies put in their mouths — we don't use any preservatives, chemical colorings, etc." — recipe design that doesn't use additives like preservatives, colorings, fragrances, and leavening agents is thoroughly enforced. Also — under the thinking "weaning food is light flavor at base!" — suppressing salt to the extreme — pursuing a balance where cooking is easy and delicious to eat — while leveraging material flavor.

Thorough "baby standards" through bacterial inspection per production lot

On the quality page — explaining that based on standards set by manufacturing factories — "we perform bacterial inspection per production lot." Clearly stating the stance of considering all quality by "baby standards" — and delivering to customers only products that clear strict quality management.

Also supporting weaning food making with recipes & campaigns

On the official site — also conducting initiatives sharing arrangement recipes utilizing seasonings and baby food: recipe content introducing "easy and reassuring weaning food recipes" devised by registered dietitians, and the "#Mogu Mama Recipe Post Campaign." Not just selling products — but also focusing on information transmission that supports daily weaning food making itself.