Mokuyusya

Mokuyusya's beginning was activity as one wooden toy maker. In mountain-surrounded Nakayama-cho, Iyo City, Ehime Prefecture — while touching prefecture-produced materials like hinoki — repeating toy design and prototyping — as the thoughts "want children to grow freely while feeling wood's warmth" and "want to utilize local forest trees in a form connecting to children's play" grew stronger — the walk as a full-fledged wooden toy workshop started.

Since founding — holding a style where all toy planning, design, material selection, manufacturing, and sales management are completed in-house at the workshop. Inheriting the toy-making philosophy designed by the previous president Tadahisa Tokushima — currently — about 5 skilled staff in total handle product making while combining various woodworking machines and handwork. Despite being a small workshop — birthing diverse wooden toys and furniture used in homes and childcare facilities nationwide.

Mokuyusya's toy and children's furniture concepts are 4: "being safe," "play that expands," "contribution not only to play environment but also to Japan's forest environment," and "everyone involved smiling." Centered on Ehime Prefecture-grown hinoki and German Pollmeier-managed-planted beech wood — selecting materials considering the forest cycle — also developing brands consciously connected to the environment — like the "Tenshi no hoppe" series.

Today — the lineup is diverse: rattles and teethers playable from age 0, animal cars, building blocks, baby sets, plus play kitchens, chabudai, children's chairs, bookshelves, backpack racks, childcare furniture, large play equipment, novelty goods, and commemorative items. Still — what flows in each product is unchanged "wood warmth" and "kindness of human hands." Wood changes form into toys — and there are many processes and thoughts before reaching small children's hands — Mokuyusya cherishes all of these — and going forward — will continue to deliver wood time from Ehime's forest to children's living.

A handmade wooden toy workshop for infants

Mokuyusya — as the opening line of the official site "A handmade wooden toy workshop for infants in Iyo City, Ehime Prefecture" indicates — is a workshop that has continued making wooden toys for children from baby to toddler. For over 30 years since founding — consistently handling planning, design, manufacturing, and sales of wooden toys. Now — with about 5 small-elite skilled staff — producing all products at the in-house workshop.

"Safety," "play that expands," and "contribution to forest environment"

Mokuyusya's toy concepts — as clearly stated on the official site — "being safe," "play that expands," "contribution not only to play environment but also to Japan's forest environment," and "everyone involved smiling." While thoroughly enforcing specifications where infants can play with peace of mind — considerations for accidental swallowing and injury through size design, corner chamfering, and unpainted or safe-paint finishes — also cherishing simple and high-freedom designs where imagination expands the more used.

Ehime hinoki + German beech. Material selection considering the forest cycle

Materials mainly used for toys and children's furniture — domestic materials centered on Ehime Prefecture-grown hinoki, and beech wood managed, planted, and produced by Germany's Pollmeier Co. — the environmentally-advanced country. Especially — toys made with Ehime Prefecture-grown hinoki are developed as the "Tenshi no hoppe (Angel's Cheeks)" brand with about 15 items. Also practicing forest-cycle-conscious making — like purchasing Ehime Prefecture's forest-absorption-type J-VER and utilizing for carbon offset.

Gift quality that conveys the giver's kindness

Cherishing especially the sanding and gloss finishing — with the thought "so Mokuyusya's toys can be useful as gifts conveying the giver's kindness" — cherishing the goodness of wood surface touch. Baby sets — combining building blocks, rattles, animal cars, and teethers — have long been supported as a classic gift for birth celebrations — finely responding to gift needs through name engraving and free wrapping.

Wooden products accompanying living — from toys to children's furniture and childcare furniture

Mokuyusya started as a wooden toy maker — and then — from the thought "wanting to more effectively utilize prefecture-produced hinoki" — also expanded into children's furniture and childcare furniture production. Broadly developing wooden products used in both home and childcare facility settings: wooden horses, play kitchens, chairs, chabudai, the "Hontate" bookshelf series, partitions for role-play, backpack racks, and picture book shelves.