ChuChu

The origin of the childcare brand "ChuChu" is the "ChuChu" baby bottle born in 1973. With a special "Super Cross Cut" applied to the nipple's mouthpiece — adopting a structure that can change milk output according to baby's sucking strength. Gathered support as a groundbreaking baby bottle that can accommodate babies — from newborns with weak sucking strength to babies before weaning who want to drink heartily — with one nipple size.

Jex Co., Ltd. — which develops the brand — is a comprehensive maker developing products in wide fields like quasi-drugs, medical equipment, and childcare products — with the slogan "a product lineup that accompanies love covering from birth to gender." Among them — ChuChu is positioned as a brand proposing a childcare style where the whole family can participate — with the concept "everyone becoming happy through childcare."

In 2023 — when celebrating the 50th anniversary — created an original commemorative logo motifed on baby bottles — and conducted a campaign with thanks for the past. Now — developing a rich product group spanning 6 categories: baby bottles and nipples, plus washing and sterilization, weaning food goods, pacifiers and oral care, baby care, and mama goods. Delivered to many families — of course in Japan — through online stores and various EC malls.

Jex — by handling both products related to "gender" — like contraceptives and pre-conception care products — and childcare products like the ChuChu brand that support "life" — sets the corporate mission of "supporting the happiness of all who want 'sei' (life, gender)." As a brand also playing a part in that — ChuChu will continue product making accompanying daily life of babies and families.

"Happy childcare for the whole family"

ChuChu's concept is everyone becoming happy through childcare. Cherishing the future childcare style — not just "mom and baby" — but where dad, grandparents, and the whole family participate — transmitting the message "Happy childcare for the whole family" as the brand's face. Beyond baby bottles and pacifiers — also product designs easy for family to care cooperatively: sterilization, oral care, baby care, and breast pads.

A 50-year childcare brand started from baby bottles

The childcare brand "ChuChu" started in 1973 as a baby bottle adopting "Super Cross Cut" under the brand name "ChuChu." In 2023 — celebrated the 50th anniversary of baby bottle and nipple release. The Super Cross Cut nipple hole — where milk comes out at the timing and amount the baby wants to drink — is a unique mechanism that can accommodate from newborn through weaning without changing nipple size — supported by many families for half a century since birth.

All parts Japan-made — baby bottles inspected and produced at in-house factory

Slim type and wide-mouth type baby bottles — all parts Japan-made. By performing production and inspection at the domestic in-house factory — ensuring high safety and quality. With a lineup of heat-resistant glass and PPSU (polyphenylsulfone) — accommodating boiling, chemical, and microwave sterilization. Numerous ingenuities supporting busy daily feeding: easy-to-see border-type measurements, and slim shapes easy to hold.

"Dentistar" pacifier that doesn't cause buck teeth

Notable in the pacifier and oral care category — the "Dentistar" series — co-developed with German dentists. With a shape that minimizes pressure on front teeth and jaw — and doesn't hinder tongue's free movement and nasal breathing — received the first certification for domestic baby goods in the Japan Home Health Equipment Association's "Health Promotion Equipment Certification System" — as a "pacifier that doesn't cause buck teeth."

Baby bottle and vegetable wash, "Just Soak" sterilization, and "Saralela" breast pad

A substantial lineup of products solving fine "troubles" around feeding: "Baby Bottle and Vegetable Wash" that can wash baby bottles, nipples, baby tableware, vegetables, and fruits together; "ChuChu Just Soak" that firmly sterilizes by just soaking; and "Saralela" breast pad — alleviating the four major worries of leakage, stuffiness, slippage, and prickling — pursuing always-dry and slip-resistant wearing comfort. The perspective of making childcare even a little easier and more comfortable shines.