Mastro Geppetto

Minami-Aizu, Fukushima Prefecture — a region long flourishing with woodworking and folk toy making. In that land — the wooden toy brand "Mastro Geppetto" was born in 2010. Under the theme "from Japan's Minami-Aizu, toys for children worldwide to play with" — launched gathering woodworking techniques and design — and thoughts for children.

The brand name origin — the woodworking craftsman "Geppetto" appearing in the fairy tale "Pinocchio." Like the story where he carved a doll from a log as a substitute for his son — and life dwelled in the wood by the power of love — Mastro Geppetto's toys are born by craftsman handwork and affection. Spoken as the brand concept message — only when those toys reach children's hands and are played with — "life dwells in the wood" like Pinocchio for the first time.

The headquarters and shop are within "Kitone" in Tajima, Minami-Aizu — leveraging Fukushima's forest blessings and craftsmen's technique — developing many wooden toys for babies and kids: rattles, first toys, building blocks, balance games, wooden cars, and sound-making toys. Products combining wood's warmth and modern design — with Minami-Aizu's making as the background — delivered nationwide through interior shops, toy specialty stores, and online stores.

Even through paths that cannot be called flat — earthquake and harmful rumor damage — the stance of continuing to make high-quality wooden toys by craftsmen of "the wood country, Japan" is unchanged. Through exhibiting at exhibitions in various world places, and overseas export development — the careful making and play proposals unique to "Made in Japan" — are delivered from Minami-Aizu to children worldwide.

A wooden toy brand inheriting "Geppetto's" thought

Mastro Geppetto derives from the woodworking craftsman Geppetto — who made the wooden doll in the fairy tale "Pinocchio." Like the story where lonely Geppetto made a doll with affection like his son — and life dwelled in the wooden doll by the power of love — Mastro Geppetto's toys are also produced one by one with affection by craftsmen of "the wood country, Japan." Embedded is the wish that only when reaching children's hands and being cherished — "life dwells in the wood" for the first time.

Made in Japan — backed by the woodworking industry of Minami-Aizu, Fukushima

Mastro Geppetto's toys are produced in the Minami-Aizu region of Fukushima Prefecture — where the woodworking industry has long flourished. Using carefully-selected wood centered on domestic — while leveraging wood-unique appeal: warmth, aroma, touch, and sound — "Made in Japan" quality carefully finished one by one by craftsmen. Wooden toys combining simple shapes leveraging wood's expression with well-colored coloring — fitting modern interiors.

Materials and finishing safe even when babies lick

Rattles, teethers, and first toys — designed assuming small babies pick up and bring to mouth — characterized by carefully-rounded corner shape and silky-smooth touch. Also considering coating and finishing — adopting materials and specs safe to play with peace of mind. The wood-bean-filled rattle "FAVA," and baby items using colorful rings and beads — handled at domestic and overseas shops as a classic birth celebration item.

A lineup expanding from first toys to educational toys and kids furniture

In the WOODEN TOY category — a wide lineup: from rattles and first toys, to building blocks, sound-making toys, balance games, and role-play toys. Furthermore — also handling woodworking products accompanying living: children's chairs and tables, wooden cutlery and tableware, and design objects. Mastro Geppetto's strength — that one brand can totally propose "play," "learning," "meals," and "interior."

A Fukushima-born wooden toy loved in 9 countries worldwide

The wooden toy brand "Mastro Geppetto" — born in Tohoku Fukushima in 2010 — has received high evaluation domestically and overseas — and now has grown into a brand played by children in 9 countries worldwide. While inheriting the Minami-Aizu soil — which has birthed folk toys like "akabeko" — transmitting to the world with new design and playfulness — one of Japan's representative wooden toy brands.