CHINOSHIO (Chinoshiosha)

Production from Yamaga, Kumamoto — embodying "inconspicuous but useful"

Chinoshiosha is a manufacturer with its head office and factory in Yamaga City, Kumamoto Prefecture, making soap and skincare products particular about naturally derived ingredients. The company name comes from the New Testament phrase "salt of the earth" — "salt is indispensable to people\'s lives, useful in invisible ways." The name carries the founder\'s earnest desire to make products closely tied to daily life — products that are inconspicuous but truly useful.

Under the belief of "selling while nurturing what is truly important," the company eliminates synthetic surfactants and unnecessary additives as much as possible — continuing to produce items gentle to both people and the environment. By handling everything in-house — from agricultural production of ingredients (mugwort, loofah, etc.) to manufacturing and sales — the company\'s sustainable production leveraging regional resources is highly evaluated.

Representative product lineup

The synonym of Chinoshiosha is its additive-free bar soap, loved for many years. Here are representative items packed with the blessings of nature.

Yomogi Soap (Mugwort Soap)

A super long-seller representative of Chinoshiosha, loved for over 40 years since its release. Blended with extract (moisturizing ingredient) from mugwort grown in the rich natural environment of Kumamoto Prefecture and elsewhere. A completely additive-free soap that uses no additives such as EDTA salts, coloring agents, or fragrances, and no synthetic surfactants. With fine, creamy lather and a smooth finish after washing, the soap is widely supported across generations — especially by those concerned about dryness or rough skin.

Dokudami Soap (DN Skin Soap)

A face-washing and bath soap blended with extract from "dokudami" (chameleon plant) — long familiar as a Japanese herbal medicinal plant — as a moisturizing ingredient. Based on additive-free soap made from plant oils, it offers a refreshing finish while firmly protecting skin moisture. A popular item also for those concerned about pore dirt and acne.

Otome no Yawahada Sui (Maiden\'s Soft Skin Water)

A lotion based on natural loofah water collected from the stems of "loofah" grown without pesticides at the company\'s own farm. With a simple formulation infused with the famed water of Kumamoto and the blessings of nature, it gently absorbs into the skin and provides fresh moisture.

🧼 To learn more about additive-free soap and body care items

📖 Related Guide: Famous Products Guide

Recommended Additive-Free Soap Brands (Made in Japan) — Traditional Kettle-Boiling Methods and Simple Skin-Friendly Care

Frequently asked questions about Chinoshiosha

Q. Can "Yomogi Soap" be used on both face and body?

A. Yes, it can be used as both face wash and full-body body soap.
With a simple formulation of additive-free soap base blended with mugwort extract as a moisturizing ingredient, it can gently wash the entire body from head to toe. With little tightness after washing, it is valued by people with sensitive skin and families with small children.

Q. Is the soap\'s fragrance strong?

A. Being unscented, there is no strong fragrance.
"Yomogi Soap" and "Dokudami Soap" use no synthetic fragrances — characterized by the slight, simple, natural scent of the materials themselves (soap base and plant extracts). Also recommended for those who dislike fragrances.

Q. Where can I purchase it?

A. In addition to the official online shop, items are available at natural food stores, some drugstores, and EC sites.
Beyond direct sales through the official "Chinoshio Online Shop," items are handled at natural supermarkets nationwide, co-ops (Co-op), and variety shops such as Loft. They can also be easily purchased at major online stores such as Rakuten Ichiba and Amazon.