ORIENT STAR
A Japanese mechanical watch brand born in 1951, inspired by the image of a "shining star".
ORIENT STAR is a Japanese mechanical watch brand introduced in 1951. The brand has long pursued the joy of mechanical watchmaking through refined manufacturing, practical usability, and visual beauty. On the official site, visitors can explore brand heritage and collections, and also find support resources such as manuals, maintenance guides, Q&A and repair/contact information — helpful both for choosing a watch and for long-term ownership.
PROFILE Company & Brand Story
ORIENT STAR traces its origin to 1951, when the company (originally established in 1950) changed its name and introduced ORIENT STAR — evoking the image of a "shining star".
The brand frames the appeal of mechanical watchmaking through the idea of "three joys": to wear, to admire, and to pass on — balancing practicality with the pleasure of craftsmanship.
In 2017, ORIENT STAR integrated with Seiko Epson, strengthening the technological and manufacturing foundation while continuing the brand's spirit of sincere watchmaking.
Collections include Classic, Contemporary, Sports and Ladies, with a range of mechanical expressions such as moon phase and skeleton designs.
The official site also provides support information (manuals, maintenance, Q&A and repair contacts), helping customers both before and after purchase.
Introduced in 1951 as ORIENT's distinguished mechanical watch line
ORIENT STAR was introduced in 1951 and has been positioned as a distinguished mechanical watch brand/collection, emphasizing quality, craftsmanship and elegant simplicity.
Integration with Seiko Epson strengthened technology and manufacturing
The Japanese brand story explains that ORIENT STAR integrated with Seiko Epson in 2017, while maintaining the brand's sincere watchmaking spirit and opening a new era for mechanical watchmaking.
The philosophy of "three joys": Wear, Admire, and Pass On
ORIENT STAR communicates a core philosophy expressed as "Wear, Admire, and Pass On" (three joys), reflecting both practicality and the emotional value of mechanical watches.
In-house mechanical movements and power reserve display
Product pages highlight in-house movements (e.g., the 46-series) and features such as a power reserve indicator, with examples of extended running time (e.g., 50 hours on F7 and 70 hours on F8).
Support resources accessible from the official site
The official Japanese site provides access to manuals, maintenance guides, Q&A and repair/contact options, making it easier to manage ownership and aftercare.
PRODUCTS Featured Products & Services
ORIENT STAR Classic Collection — Mechanical, Made in Japan
Timeless designs paired with mechanical functionality, including moon phase models and other signature pieces.
View DetailsORIENT STAR — Official Online Store (Japan)
Full range of ORIENT STAR mechanical watches available through the official Japan online store.
View DetailsORIENT STAR Watches on Amazon
ORIENT STAR mechanical watches available internationally via Amazon.
View DetailsMEDIA Media, Awards & Initiatives
- The global ORIENT site provides ORIENT STAR brand pages introducing heritage, craftsmanship and collections.
- The Japanese official site consolidates support resources such as manuals, maintenance guides, Q&A and repair/contact information.