MIDORI
"Bringing color to daily life." A Japanese stationery brand that starts with paper.
MIDORI is a Japanese stationery brand that began in 1950 with the production of letter paper and envelopes. With the theme "Bringing color to daily life," it develops design-focused items that enrich everyday scenes — from paper goods for expressing feelings to functional tools that are simply more enjoyable when used with paper. The texture in your hand, the smooth glide, and the subtle feedback as your pen moves across the page: these sensory qualities shape every product in the lineup.
PROFILE Company & Brand Story
MIDORI began in 1950 as a producer of letter paper and envelopes, and has grown into a Japanese design stationery brand. With the theme "Bringing color to daily life," it continues to develop products that enrich everyday moments through design.
At the heart of the brand are paper products that help people communicate feelings. MIDORI pays attention to how paper feels in the hand, how smoothly it moves under a pen, and the subtle feedback that makes writing comfortable — along with color and texture that speak to the senses.
The lineup expands naturally: message cards, letterpads and envelopes, notebooks and memo pads, planners and diaries, journals, sticky notes, stickers, and wrapping items. The range makes it easy to pick what fits your own habits and scenes.
With MD PAPER PRODUCTS, MIDORI builds around "MD PAPER," a paper refined for writing since the 1960s. MD PAPER (Cream) was introduced in 2006, and MD PAPER (Cotton) — with 20% cotton pulp — followed in 2013. In 2006, the "Swing Bird" correction tape received the Good Design Award, and TRAVELER'S notebook was also launched, later evolving into the TRAVELER'S COMPANY brand.
A Japanese stationery brand rooted in letter writing
Founded in 1950 with letter paper and envelopes, MIDORI focuses on paper products that help people share feelings, while also developing functional tools under the domain of "design and paper."
Original paper, designed for the feel of writing
Texture, smoothness, and subtle resistance as you write. MIDORI values the sensory comfort of paper, refining materials and finishes so that letters and notebooks feel good from the first touch.
Planners, notebooks, stickers — paper goods for daily life
From planners and calendars to journals, notebooks, memo pads, sticky notes, stickers, and wrapping items, MIDORI offers a wide range of paper products organized around everyday scenes.
Functional tools that pair naturally with paper
Cutters, scissors, staplers, clips, punches, stamps, and more — tools that make writing, organizing, and decorating with paper more comfortable and fun.
PRODUCTS Featured Products & Services
MIDORI MD Notebook (A5 / Lined) — Made in Japan
A notebook built around MD PAPER, refined for writing since the 1960s. Clean layout, cream-colored paper, and a cover that folds completely flat for comfortable writing.
View DetailsMIDORI Letter Writing Set — Made in Japan
A letterpad and envelope set with carefully chosen paper texture and design. A comfortable way to write and send a handwritten message.
View DetailsMIDORI 5-Year Diary — Made in Japan
A five-year journal with a compact daily format, allowing you to compare the same date across years. A long-term companion for recording daily life.
View DetailsMIDORI Sticky Notes (Transparent / Design series)
A range of sticky notes with thoughtful designs and print styles. Add accents to planners and notebooks without overwhelming the page.
View DetailsMEDIA Media, Awards & Initiatives
- MIDORI started in 1950 with letter paper and envelopes, and now covers paper goods through functional tools designed to work beautifully with paper.
- MD PAPER PRODUCTS are built around MD PAPER, refined since the 1960s, with options including MD PAPER (Cream) and MD PAPER (Cotton).
- The Good Design Award-winning "Swing Bird" (2006) and the evolution of TRAVELER'S notebook into TRAVELER'S COMPANY are key moments in MIDORI's design history.