HORIE
Pure titanium drinkware from Tsubame, Niigata. Flavor-neutral, allergy-free, built to last.
HORIE Corporation is a titanium specialist based in Tsubame City, Niigata — Japan's foremost metalworking region. Since 1988 the company has focused on manufacturing pure titanium drinkware: double-wall tumblers, beer cups, mugs, sake cups, straws, and cutlery. Using domestic pure titanium and a proprietary surface treatment developed for medical equipment, HORIE produces cups that are tasteless, odorless, rust-proof, and allergy-free — letting the drink's own flavor come through undisturbed.
PROFILE Company & Brand Story
HORIE Corporation is located in Tsubame, Niigata, one of Japan's leading regions for precision metalworking. Building on expertise in stainless steel processing, the company began developing titanium products in the 1980s. After its establishment in 1984 and a dedicated focus on titanium from 1988, HORIE has become known as a producer of everyday and gift items made from pure titanium.
The company's main product is the double-wall pure titanium tumbler — designed to take full advantage of titanium's properties: light weight, smooth mouthfeel, and excellent thermal insulation. The double-wall construction keeps cold drinks cold, without external condensation. Micro-texturing on the inner surface generates a dense, fine foam when pouring beer. The thin, precisely formed rim fits comfortably to the lips.
All HORIE products are finished with a proprietary chemical treatment similar to that used on medical devices — keeping the titanium surface exceptionally clean. Because titanium does not ionize easily and is allergy-free, there is no metallic taste or odor in the drink. Titanium is also resistant to rust and breakage, making each cup a multi-decade investment.
HORIE's unique titanium color technology uses the interference effect of the titanium oxide layer — the same principle as a soap bubble or rainbow — to produce 124 base colors without paint or plating. Collections such as "Hana Titanium," "Kogasa," "Shirakaba," and "Ryō" each explore a different color and surface expression. Name engraving on the base is available, making HORIE cups a popular gift for significant occasions.
Pure Titanium — Tasteless, Odorless, Allergy-Free
HORIE uses domestic pure titanium treated with a medical-grade surface process. Titanium does not ionize, carries no metallic taste or odor, and is allergy-free. The cup brings nothing to the drink — letting the flavor speak for itself, whether beer, sake, tea, or coffee.
124 Colors — No Paint, No Plating
HORIE's titanium color palette spans 124 base colors, produced by controlling the oxide layer thickness at the nano level. The colors are structural — not applied — so they never chip, peel, or fade. Safe for all surfaces that touch your drink.
Double-Wall Construction — Cold Stays Cold, No Sweat
The double-wall structure provides excellent thermal insulation. Cold drinks stay cold longer with no condensation on the outside. The inner surface micro-texture enhances beer foam density for a finer, more persistent head.
Custom Name Engraving — Made for Gifting
Bottom engraving is available on most HORIE tumblers and cups. Available in paulownia gift boxes and pair sets, HORIE products are a popular choice for Mother's Day, Father's Day, retirements, weddings, and milestone birthdays.
PRODUCTS Featured Products & Services
HORIE Pure Titanium Double-Wall Tumbler — Made in Japan
HORIE's signature double-wall pure titanium tumbler. Tasteless, odorless, allergy-free. 124-color titanium color palette (no paint or plating). Excellent cold retention, no condensation. Available in multiple sizes and color collections.
View DetailsMEDIA Media, Awards & Initiatives
- Featured by craft and gift media as a leading titanium tumbler brand from Tsubame-Sanjo, Niigata. Known for pure titanium construction, medical-grade surface treatment, and a 124-color structural color palette.