MOMOTARO JEANS
Born in Kojima, Okayama. The hallmark is "TOKUNO BLUE," a deeply dyed indigo with character.
Kojima in Okayama is known worldwide as a denim town. MOMOTARO JEANS was born there, and its signature is "TOKUNO BLUE" — a deep indigo tone achieved through repeated dyeing. From fabric and cotton selection to careful sewing details, the brand keeps refining what a great pair of jeans can be. The longer you wear them, the more the texture changes. It is denim made to live with you, day after day.
PROFILE Company & Brand Story
Kojima, Okayama is a world-renowned denim production area, and MOMOTARO JEANS was born there. The brand's symbol is "TOKUNO BLUE," a deep indigo color achieved through repeated dyeing. That signature tone gives each pair its unmistakable presence.
But the character does not come from color alone. With a fabric-maker's mindset, the brand pays attention to cotton selection and the feel of the denim, aiming for comfort alongside durability. It is the kind of detail that you notice over time, not just at first glance.
Just as important is the idea of wearing for the long run. With hemming options and a lifetime repair program, the brand supports the process of "growing" your jeans. It is not only about buying denim — it is about living with it, and letting it change with you.
The hallmark: "TOKUNO BLUE"
MOMOTARO JEANS is known for "TOKUNO BLUE," a deep indigo tone with a distinctive texture. It is achieved by dyeing many times, and it is made to evolve beautifully as you wear it.
Cotton and fabric come first
Denim starts with the fabric. The brand focuses on cotton selection and comfort, and you will also find items featuring materials like Zimbabwe cotton. It is a quiet, steady approach that shows in the feel on the skin.
Lifetime repair support for long wear
There is a lifetime repair service designed to keep your jeans in rotation for years. Requests are made with a "CERTIFICATE OF GUARANTEE," and repairs are handled as free or paid depending on the content.
Hemming with a vintage sewing machine
Hemming with a vintage sewing machine is available, helping you finish the length the way you like it. The online store also offers free shipping for purchases over a set amount, making the buying experience feel simple and smooth.
PRODUCTS Featured Products & Services
MOMOTARO JEANS — TOKUNO BLUE Denim (Kojima, Okayama)
Signature denim with deeply dyed "TOKUNO BLUE" indigo. Choose from SLIM, TAPERED, STRAIGHT, or WIDE silhouettes. Available in the official online store.
View DetailsMOMOTARO JEANS — Natural Indigo & Special Collections
Collections such as NATURAL INDIGO, SAKURA DYED, and HIGH FADE BLUE offer different moods through material and dyeing choices.
View DetailsMEDIA Media, Awards & Initiatives
- Official site / Online store / Stores / Guarantee / Instagram / YouTube