MINASE
A Japanese mechanical watch brand crafted by KYOWA, a high-performance tool manufacturer known for cutting and polishing expertise.
MINASE is a Japanese watch brand crafted by KYOWA, a high-performance tool manufacturer with cutting and polishing technologies designed to reveal the true precision and beauty of metal. The brand's origin is drilling tools — reflected in the MINASE logo — and it communicates a philosophy of creating watches "to be treasured for more than 100 years." Official pages also highlight proprietary construction ideas (such as Case in Case and MORE structure) and finishing practices including Sallaz (Zaratsu) polishing. Collections presented across the official platforms include DIVIDO, WINDOWS (SEVEN WINDOWS / FIVE WINDOWS / FIVE WINDOWS Mid), HORIZON (HORIZON / HORIZON Mid), URUGA, JAPAN ART COLLECTION, and MASTER CRAFT, with clear navigation to retail and after-sales resources.
PROFILE Company & Brand Story
MINASE is introduced as a brand crafted by KYOWA, a high-performance tool manufacturer with cutting and polishing technologies aimed at bringing out metal's true precision and beauty.
Its origin in drilling tools is explicitly referenced in official story pages, and the logo symbolizes that toolmaking heritage.
Official pages also introduce proprietary structures such as Case in Case and MORE structure, presenting them as part of MINASE's distinctive engineering and design approach.
Finishing is a key theme, with Sallaz (Zaratsu) polishing featured as a technique contributing to crisp edges and refined reflections.
Collections are clearly categorized (DIVIDO, WINDOWS, HORIZON, URUGA, JAPAN ART COLLECTION, MASTER CRAFT), and the site provides access to retail information and after-sales service guidance for long-term ownership.
Crafted by KYOWA, rooted in toolmaking and metal finishing
MINASE is presented as a watch brand crafted by KYOWA, with its origin in drilling tools and a focus on extracting precision and beauty from metal through cutting and polishing.
Proprietary structures: Case in Case & MORE structure
Official technical pages introduce proprietary construction concepts such as Case in Case and MORE structure, positioning them as core ideas behind MINASE's architectural design language.
Sallaz (Zaratsu) polishing and sharp multi-faceted presence
Sallaz (Zaratsu) polishing is highlighted as part of the finishing approach, while product pages (e.g., DIVIDO) emphasize edges, facets and complex reflections.
Small-scale production: under 500 timepieces a year (as stated)
The international-facing official site describes MINASE as a Japanese watch manufacturer from Akita Prefecture producing fewer than 500 timepieces per year.
Clear collection structure and after-sales navigation
The world site organizes collections (DIVIDO, WINDOWS, HORIZON, URUGA, JAPAN ART COLLECTION, MASTER CRAFT) and provides access to retail listings and after-sales service guidance.
PRODUCTS Featured Products & Services
MINASE DIVIDO — Mechanical Watch, Made in Japan
An iconic collection presented with strong emphasis on multi-part case design, crisp edges and finishing — often used to showcase the brand's technical identity.
View DetailsMINASE WINDOWS Series — Mechanical Watch, Made in Japan
A collection family including SEVEN WINDOWS and FIVE WINDOWS (and Mid size), organized as a dedicated series on the official site.
View DetailsMINASE HORIZON Series — Mechanical Watch, Made in Japan
A collection family including HORIZON and HORIZON Mid, presented with dedicated product pages and series navigation.
View DetailsMEDIA Media, Awards & Initiatives
- The international site describes MINASE as a Japanese watch manufacturer from Akita Prefecture producing fewer than 500 timepieces per year.
- The site also provides structured navigation for collections, retail partners, and after-sales service resources.