SHISEIDO
BEAUTY INNOVATIONS FOR A BETTER WORLD — a global Japanese beauty brand founded in Ginza in 1872.
SHISEIDO is one of the world's oldest cosmetics companies, founded in 1872 as Japan's first Western-style pharmacy in Ginza, Tokyo. Today the brand spans skincare, makeup and sun care across more than 120 countries and regions, combining Japanese sensibility with advanced science. The flagship SHISEIDO brand is known internationally for its Ultimune serum, Eudermine essence lotion and sun care range, and continues to position itself as a leader in J-Beauty — Japanese beauty innovation.
PROFILE Company & Brand Story
Shiseido was founded in 1872 in Ginza, Tokyo, as Japan's first Western-style pharmacy. The pivot into cosmetics came in 1897 with the launch of Eudermine — a product that now carries over a century of heritage in its lineage.
For more than 150 years, Shiseido has combined Eastern sensibility with Western science, developing a philosophy of beauty that is both holistic and highly technical.
The flagship SHISEIDO brand spans skin care (Ultimune serum, Eudermine lotion), makeup (Essence Skin Glow Foundation) and sun care (Urban Environment), available globally across department stores and specialty retailers.
Ultimune, the brand's signature serum, has earned over 200 beauty awards worldwide and remains a cornerstone of Shiseido's positioning as a science-driven skincare leader.
Shiseido operates in more than 120 countries and regions, making it one of the most globally distributed Japanese beauty brands — and a central pillar of what international audiences recognize as J-Beauty.
Founded in 1872 — over 150 years of beauty innovation
Shiseido's origins in Ginza predate most global beauty corporations. The company's longevity reflects consistent investment in skin research, product development and aesthetic refinement across generations.
Ultimune: the brand's signature serum, recognized globally
Ultimune is developed around skin's own defense and beauty potential. The serum has accumulated over 200 beauty awards internationally, establishing itself as a benchmark in the premium serum category.
Eudermine: a 125+ year heritage lotion, reinterpreted
First launched in 1897, Eudermine is one of the oldest cosmetic product lines in Japan. The current Eudermine Essence Lotion carries that heritage with a modern formula focused on skin-priming hydration and radiance.
Available in 120+ countries: a global J-Beauty leader
SHISEIDO is distributed across more than 120 countries and regions, positioning it as one of the most widely available Japanese beauty brands worldwide and a key representative of J-Beauty internationally.
PRODUCTS Featured Products & Services
SHISEIDO Ultimune Power Infusing Serum — Made in Japan
The brand's signature serum focusing on skin resilience and radiance. Over 200 beauty awards worldwide. A foundation piece for any SHISEIDO routine.
View DetailsSHISEIDO Eudermine Activating Essence — Heritage Lotion
A skin-priming lotion with over 125 years of heritage. Prepares skin for subsequent skincare and delivers a luminous, balanced complexion.
View DetailsSHISEIDO Urban Environment UV Protection Cream — SPF
A sun care staple combining high SPF protection with a skin-friendly, hydrating texture. Suitable for daily use under makeup.
View DetailsSHISEIDO Synchro Skin / Essence Skin Glow Foundation
A serum-infused liquid foundation with a natural, glowing finish. Long-wear formula that moves with skin throughout the day.
View DetailsMEDIA Media, Awards & Initiatives
- The Ultimune serum has received over 200 beauty awards globally, consistently cited in international beauty press as a standout in the premium serum category.
- SHISEIDO is regularly cited as a J-Beauty benchmark, representing Japanese skincare innovation to international audiences through consistent global distribution and editorial coverage.