POLA
Science. Art. Love. — Japanese skincare brand driven by decades of skin research and innovation.
Founded in 1929, POLA is a Japanese comprehensive beauty brand guided by the philosophy "Science. Art. Love." Built on a vast database of skin analysis data and proprietary research, POLA develops targeted skincare addressing aging, brightening and personalized care. Key lines include B.A (the brand's premium aging care range), Wrinkle Shot (featuring the active ingredient Niacinamide-based wrinkle-improvement formula), White Shot (multi-layered brightening care), and APEX (personalized skincare using AI-based skin analysis). POLA operates through a nationwide store network in Japan alongside an online shop.
PROFILE Company & Brand Story
POLA's story begins with the founder creating a hand cream to soothe his wife's chapped hands — a personal motivation that shaped the brand's guiding principle: true attention to each person's skin.
Since 1929, POLA has accumulated one of Japan's largest skin analysis databases, enabling research into the complex mechanisms behind aging signs including wrinkles, pigmentation, firmness and clarity.
This research foundation supports a portfolio of targeted brands: B.A for premium aging care, Wrinkle Shot for wrinkle improvement, White Shot for multi-dimensional brightening, and APEX for AI-personalized skincare.
POLA also integrates beauty services — esthetics and skin analysis at its stores across Japan — alongside home care and online shopping, creating a layered experience for long-term skin health.
"Science. Art. Love." reflects three pillars: scientific rigor, aesthetic sensitivity, and genuine care for each customer's skin and wellbeing.
Over 90 years of skin research and a vast skin database
POLA has conducted skin analyses on over 20 million cases cumulatively, building one of Japan's most extensive skin research foundations. This data informs its approach to formulating targeted treatments for wrinkles, pigmentation, firmness and glow.
B.A: POLA's premium aging care range
The B.A line is POLA's highest-tier skincare, targeting what the brand calls "life beauty" — the vitality and radiance inherent in healthy skin. Each generation of B.A incorporates new research findings and elevated sensory qualities.
Wrinkle Shot & White Shot: targeted active care
Wrinkle Shot addresses wrinkles with targeted active ingredients and is positioned as a quasi-drug in Japan. White Shot takes a multi-layered approach to brightening, covering topical skincare and inner care supplements.
APEX: AI-powered personalized skincare
APEX uses dynamic video and still-image skin analysis combined with AI to assess current and future skin condition across multiple parameters — then creates a personalized skincare and makeup routine from over 8.62 million possible combinations.
PRODUCTS Featured Products & Services
POLA B.A Serum — Premium Aging Care, Made in Japan
POLA's top-tier serum targeting firmness, radiance and overall skin vitality. The flagship of the B.A premium aging care line.
View DetailsPOLA Wrinkle Shot Serum — Wrinkle Improvement
A targeted serum addressing wrinkles with active wrinkle-improvement ingredients. Classified as a quasi-drug in Japan.
View DetailsPOLA White Shot — Brightening Skincare
Multi-angle brightening care targeting uneven tone and pigmentation through topical products and inner care supplements.
View DetailsMEDIA Media, Awards & Initiatives
- The personalized skincare brand APEX has received recognition in domestic and international design awards, and has been highlighted in technology media for its AI-based skin analysis system.
- POLA's cumulative skin analysis count exceeds 20 million cases, making it one of the largest skin research databases operated by a Japanese beauty company.