Rohto
A Japanese pharmaceutical company behind globally recognized eye drops, skincare and health products.
Rohto Pharmaceutical is a Japanese healthcare and beauty company with over 120 years of history, known internationally for its eye care products and a broad range of skincare brands. Rohto's portfolio includes the Rohto eye drop line, Hada Labo (hydrating skincare), Melano CC (brightening vitamin C care), Obagi (targeted skin concern care), and Skin Aqua (UV protection). Beyond skincare, Rohto produces supplements and pharmaceutical products, with a direct-to-consumer online store and a community platform (Coco Rohto Park) connecting product purchases with points and health information.
PROFILE Company & Brand Story
Rohto Pharmaceutical has been developing eye care, skincare and health products for over 120 years, building expertise in formulation and active ingredient research.
The Rohto eye drop range is one of the brand's most internationally recognized products, available in a wide range of formulations for dry eyes, redness, allergy relief and more.
In skincare, Rohto operates several widely loved brands: Hada Labo (focused on hyaluronic acid hydration and widely popular in Asia), Melano CC (vitamin C-based brightening), Obagi (targeted skin concern care), and Skin Aqua (UV protection with a skincare focus).
Rohto also develops supplements addressing vision health (Rohto V5), growth nutrition (Senobyiku) and general wellness — reflecting the pharmaceutical company's comprehensive approach to health.
In Japan, Rohto operates a direct-to-consumer online store and the Coco Rohto Park community platform, where points earned through purchases can be exchanged for products.
Over 120 years: pharmaceutical roots, global eye care brand
Rohto's history in eye care spans more than a century, giving the brand deep formulation expertise. Its eye drops are sold internationally and are recognized as a Japanese household name in eye health.
Hada Labo: hyaluronic acid skincare loved across Asia
Hada Labo is one of Rohto's most popular skincare brands, centered on high-concentration hyaluronic acid for deep, long-lasting hydration. Its Gokujyun lotion toner has a devoted global following.
Melano CC: targeted vitamin C brightening
Melano CC is a targeted brightening line using vitamin C derivatives to address spots and uneven tone. Its essence (serum) has built a strong reputation as an accessible, effective brightening treatment.
Skin Aqua: UV protection designed for everyday wear
Skin Aqua is Rohto's UV protection line, formulated for lightweight, comfortable daily wear. It has become a popular choice across Asia for its balance of SPF protection and skin-friendly textures.
PRODUCTS Featured Products & Services
Rohto Eye Drops — Japanese Eye Care
Japanese eye drops known for their cooling, refreshing formulas. Available in multiple variants for dry eyes, redness, allergies and everyday refresh.
View DetailsHada Labo Gokujyun Lotion — Hyaluronic Acid Toner
A cult-favorite Japanese toner with multiple weights of hyaluronic acid for intense, lasting hydration without heaviness.
View DetailsMelano CC Vitamin C Essence — Brightening Serum
A vitamin C derivative serum targeting dark spots and dull skin. A well-known brightening treatment from Rohto's Melano CC line.
View DetailsSkin Aqua UV Sunscreen — Japanese SPF
Lightweight Japanese sunscreen with high SPF and PA ratings. Designed for comfortable everyday UV protection.
View DetailsMEDIA Media, Awards & Initiatives
- Rohto eye drops are sold internationally and are one of the most recognized Japanese healthcare exports globally.
- Hada Labo is consistently among the top-selling skincare brands in Japan and has a strong following across Asian markets and internationally among Japanese beauty enthusiasts.